Jon Miller, CMO at Demandbase, on How Cloud Leaders Can Use ABM to Increase Post-Sale Revenue

On this week's episode, our guest is Jon Miller, CMO at Demandbase and co-founder of Marketo. Alongside our CEO Michael Pollack and VP of Marketing Sarah E. Brown, Jon discusses the evolving role of lead disqualification, the importance of thought leadership content, and how Demandbase approaches its target market.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.