Kevin Ward, [former] Senior Director of Revenue Operations at Electric, on Using Data to Inform Go-to-Market Strategy and Drive Revenue

In this episode, our guest is Kevin Ward, former Senior Director of RevOps at Electric – an IT service management company that provides IT support, security, network and device management. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's cloud go-to-market teams can use data to inform strategy and drive revenue.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.