Kristen Cardinalli, CMO at DoiT International, on Embracing the Science Side of Marketing to Build an Inbound Funnel

In this episode, our guest is Kristen Cardinalli, CMO at DoiT International – a provider of cloud expertise and governance software, as well as a preferred partner of Google Cloud and AWS. Kristen joined the Intricately team for a conversation on how she uses data to inform DoiT's go-to-market strategy and drive revenue, as well as her approach to disqualification and the importance of transparency and communication when working with sales.

Om Podcasten

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.