Michael Kaplan, CMO of CloudCheckr, on Leveraging Data to Inform Go-to-Market Strategy and Drive Revenue

In this episode, our guest is Michael Kaplan, CMO of CloudCheckr – a comprehensive cloud management solution that helping businesses manage and automate costs, as well as security, for their public cloud environments. Michael is a B2B tech marketing executive with a passion for helping companies grow. His focus areas include demand generation via account-based and inbound marketing, product marketing, go-to-market strategy, awareness/influencer campaigns, and more.

Om Podcasten

In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.