Palen Schwab, VP of Revenue Ops at Lacework, on Building a Data-Driven ICP that Fuels Revenue and Sales Pipeline

In this episode of Selling in the Cloud, our guest is Palen Schwab, VP of Revenue Ops at Lacework. Tune in as he joins our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a conversation on how marketers can work more strategically with RevOps teams.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.