32. Christopher Bill (@classicaltrombone) on Going Viral and Creating Your Own Market

My guest today, trombonist and arranger Christopher Bill, is the most subscribed brass musician on YouTube.  His all-trombone content has amassed more than 85 million views and over 500,000 followers.  He is an active educator on the trombone festival circuit and publishes sheet music of his arrangements on his website classical trombone.com.  I really admire the approach he’s taken with his career and he had a lot of things to say that I think will be extremely helpful to anyone trying to build an audience online.  We also talk about what it really means to go viral, how to take advantage of vertical video, and at the end of the episode we’ll listen to two of his arrangements. --- Visit ⁠⁠⁠⁠sellingsheetmusic.com⁠⁠⁠⁠ for episode transcripts and additional resources for publishers and composers. Subscribe to Garrett Breeze on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ for video versions of the podcast. --- Give your choir the gift of new music this Christmas from ⁠⁠holidaychoirmusic.com⁠⁠!

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SELLING SHEET MUSIC is the leading podcast of the sheet music publishing industry, covering topics related to the creation, marketing, and distribution of sheet music. Whether you’re an aspiring composer, a seasoned music executive, or just interested in learning more about where sheet music comes from, you’ll find the news, opinion, insight, and advice you need to make sense of an industry that is rapidly evolving. Join us every week as we go behind the scenes with major publishers, learn from trailblazing creators, and study the ins and outs of self-publishing in this one-of-a-kind show.