Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.In this episode, Dylan & Geoff discuss…The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscapeKeys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local mediaInnovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagementValuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures....and much moreOTHER LINKS MENTIONEDLookout MediaVancity LookoutOttawa LookoutGeoff on LinkedInGeoff on TwitterDylan on Twitter/XSparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!