The playbook for acquiring a newsletter — with Emanuel Cinca from Stacked Marketer
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Emanuel "Manu" Cinca of Stacked Marketer—and now also of Psychology of Marketing. Manu is the first returning guest to the Send & Grow podcast, back for round #2 (listen to the first episode here). We invited Manu back after he & the Stacked Marketer team acquired the Psychology of Marketing (PoM) newsletter, started by Abhishek Shah. In this episode, Manu & Louis discuss the acquisition, including:how the acquisition talks evolved from a brief message to closing the dealthe #1 reason why they acquired PoMthe positive signals & red flags Manu looked for during the processManu's advice for anyone interested in selling their newsletter ....and much more!You can find Emanuel Cinca on Twitter, and Louis is at @louisnicholls_ . Other links mentioned: Stacked Marketer newseltterPsychology of Marketing newsletterTactics newsletterEmanuel on LinkedIn