Neuroscience of Persuasion + Strategies for Changing Minds and Behaviors (The Social Brain ep 27)
How does the brain persuade and how does it become persuaded? Can you use neuroscience to persuade others? In this episode, we unravel the neuroscience and psychology of persuasion. We draw on the work of Drs. Robert Cialdini, Emily Falk, and John Cacioppo to explore the science behind influencing behavior and facilitating positive social interactions. ⏬ ⏬ ⏬ Help us keep this show alive by going to: https://www.patreon.com/thesocialbrain 🧠 👕 ☕Want cool neuroscience gear? Check out our coffee mugs, t-shirts, stickers, and more: https://www.youtube.com/channel/UC610T-s8gpOVDtAVXTZ35FQ/store -- Chapters: 00:00 How to support this show 00:58 The importance of persuasion in daily life 06:03 Principles of Persuasion (“Influence,” by Robert Cialdini) 06:48 Principle 1: Reciprocity 11:27 Principle 2: Scarcity 15:23 Principle 3: Authority 18:37 Principle 4: Commitment and Consistency 20:46 Principle 5: Liking 23:40 Principle 6: Social Proof 29:07 Principle 7: Unity 30:25 The Neuroscience of Persuasion (vmPFC and ventral striatum) 44:40 The Role of Brain Synchronization in Persuasion 49:55 How to Tap into Your Audience’s Neural Value System 58:05 Using the science of persuasion for good -- Related Content: - Previous Episodes of The Social Brain: https://www.youtube.com/playlist?list=PLC92ipyM9i9Ilc6kpe4eer-8PVOfF-jdW - Taylor's Lecture on Influence: https://www.youtube.com/watch?v=jDpRmacPB_8 -- Make sure to subscribe to Taylor's channel: https://www.youtube.com/@thecellularrepublic9844 Support Taylor by checking out his store and pick up some sweet neuroscience, psychology, and data science merch: https://www.etsy.com/shop/GiftSmush -- Don't forget to subscribe to Andrew's Channel: https://youtube.com/@senseofmindshow Sense of Mind podcast: https://podcasts.apple.com/us/podcast/sense-of-mind/id1603691298 Sense of Mind Patreon link: www.patreon.com/senseofmind Follow Sense of Mind on instagram: https://www.instagram.com/sense.ofmind/ #persuasion #psychologyofpersuasion #brain