Discovery, Analysis and Measurement: Those D.A.M SEO Tools
Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking).
Feel free to follow the outline as you listen.
Those D.A.M SEO Tools
D = Discovery Tools:
Keyword Research
Google site: and Google cache:
Competitive Research:
A = Analysis Tools
Technical Analysis
Backlink Analysis
M = Measurement Tools
Setting goal metrics to define the proper tools
Analytics
Pixel Based
Server Log Based
Rank Trackers
Conversion Tracking