SEO is A.R.T: Authority Relevance and Trust
Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T.
A = Authority
Link Profile
Social References/Engagement
Local Citations
R = Relevancy
Keyword vs Topics (meaning)
Content
Content Types
T = Trust
Algos: Good vs. Bad Tactics
Crawlability
Technology/Mobile