SEO Reputation and Integrity
Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents.
They also discuss how the Verizon-Google net neutrality discussions appear to be miss-information plus Matt Cutts and his answer to a question at the SMX Advanced You and A session , discussing Page Sculpting on how there is a way to tell Google what pages are more important by linking to them from the home page.