Build trust and focus on brand awareness – with Rana Abu Quba Chamsi
You can put the work into your brand identity, but your customers need to recognise and believe in it too. Rana Abu Quba Chamsi from Expando.Digital explains how to gain a customer’s trust and attention.Rana says: “Everything is changing, so build trust and focus on brand awareness for your clients.”Why do you believe that traditional metrics are losing their importance?“In the SEO world, we live with change, but what’s going on now is changing everything. We have witnessed a change in the ranking of websites, for example. SERPs are moving and some websites that have always been in the top positions are losing out to new websites.Read the full transcript of Rana's interview at https://majestic.com/seo-in-2025/rana-abu-quba-chamsi
Om Podcasten
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
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