All you should know as an SEO about entity types, classes & attributes
The podcast covers how the Google Knowledge Graph works, in particular the concepts of entities, entity types, classes and attributes. It explains how Google collects and processes information from various sources (structured, semi-structured and unstructured data) to create and extend the Knowledge Graph. The relevance of attributes to the entities and the challenges of extracting information from unstructured data are also highlighted. https://www.kopp-online-marketing.com/entity-types-classes-attributes