Digital Brand Building: Online Branding & Customer Experience
The podcast covers Olaf Kopp's two blog posts on the importance of branding and E-E-A-T former E-A-T for search engine rankings. The first post explains how digital branding can be built and measured through positive customer experiences at different touchpoints. The second article focuses on E-A-T (Expertise, Authoritativeness, Trustworthiness) and thematic brand positioning as critical success factors for SEO, examining on-page and off-page factors that influence E-A-T. Both texts emphasize the need for consistent brand presence and positioning in the digital space to build trust with users and search engines. Kopp argues that E-A-T has a significant impact on Google rankings and is closely linked to brand positioning. https://www.kopp-online-marketing.com/e-a-t-topical-brand-positioning https://www.kopp-online-marketing.com/digital-brand-building-the-interplay-of-online-branding-customer-experience