Digital brand building: The interplay of (online) branding & customer experience
This episode is about a blog article by Olaf Kopp discusses the growing importance of digital brand building in online marketing. He explains how an excellent customer experience along the customer journey can strengthen a brand and why this is becoming increasingly important in light of the development towards the semantic web. The text defines digital branding and its goals, emphasizes the connection between entities and brands, and highlights different levels of branding as well as metrics to measure brand success. It concludes by highlighting the need to break down silos within organizations to create consistent brand experiences and argues that digital brand building is at the heart of modern online marketing.https://www.kopp-online-marketing.com/digital-brand-building-the-interplay-of-online-branding-customer-experience