Dimensions of Google Ranking
This podcast looks at the different dimensions of Google rankings. He explains that ranking factors have evolved over the years from the optimization of individual documents to a multidimensional evaluation of domains, websites and the people or organizations behind them. Kopp describes three levels of evaluation: the document level, the domain level and the source level. The document level evaluates the relevance of the content to the search query, while the domain level assesses the quality of the entire website or a specific area. The source level evaluates the credibility and expertise of the person or organization that created the content. The article also highlights the growing importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), a rating system that takes into account the credibility of sources in Google search. More details >>> https://www.kopp-online-marketing.com/the-dimensions-of-the-google-ranking