E-E-A-T: Discovery and evaluation of high quality ressources
This episode covers a blog article by Olaf Kopp from the SEO Research Suite examines the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which search engines use to evaluate the quality and trustworthiness of websites. The paper analyzes methods for discovering and evaluating high-quality online resources, including automated systems, website signals, link quality and user behavior, and discusses various classifiers and models for quality assessment. It also looks at the impact of these findings on content indexing by search engines and on RAG-based generative AI systems such as ChatGPT, and concludes with strategies for SEOs to improve the quality, authority and reputation of a website. The author, Olaf Kopp, is a recognized expert in the field of SEO and content marketing.https://www.kopp-online-marketing.com/e-e-a-t-discovery-and-evaluation-of-high-quality-ressources