How does Google understands search terms by search query processing?
The podcast explains how Google understands and processes search terms using entities and machine learning (RankBrain, BERT, MUM). It describes the steps of search term processing, from thematic classification to query refinement. It analyzes various Google patents that shed light on the underlying technologies, in particular the identification of entities and their relationships in the knowledge graph. The focus is on the semantic interpretation of search queries in order to precisely capture the user's search intention and return relevant results. Finally, the interaction of RankBrain, BERT, MUM and the Knowledge Graph in the context of modern search engine optimization is explained. https://www.kopp-online-marketing.com/search-query-processing