How to use micro intents for SEO and content journey mapping
The podcast discusses an extended model for analyzing search intentions, the so-called “micro intents”. In contrast to classic categories such as “informational” or “transactional”, it breaks down search intentions into more detailed subcategories in order to create more relevant content. This is illustrated using examples and a visualization of the customer journey that shows different phases and suitable content formats. The author argues that this granular analysis leads to a better alignment of content with user needs and thus improves the user experience. The method of micro intent analysis is further specified by the inclusion of verbs and SERP analyses.