Quality Classification vs. Relevance Scoring in search engines

This episode discusses a blog article by Olaf Kopp that explains the differences between quality classification and relevance scoring in search engines. Relevance scoring evaluates documents in relation to search queries, while quality ranking evaluates documents by topic and context. The article examines algorithms for both areas and how they work together in learning-to-rank systems. Hybrid systems that integrate both scoring and classification are also covered, with industry examples including Google Search and Amazon. The article emphasizes that quality classification assesses the credibility of information, while relevance scoring measures congruence with user intent. In summary, the article emphasizes the importance of both aspects for high-quality search results.

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2-3 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and LLMO based on fudamental research of SEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite Follow now not to miss the insights!