Search patent of the week: Producing a ranking for pages using distances in a web-link graph
This episode is discussing a patent from Google describes a system for website evaluation based on the distance within a link graph. It uses selected, credible seed pages to calculate the shortest paths to other pages, whereby links are assigned weighted lengths. These distances are used to determine a ranking score for each page, which emphasizes the importance of authority and trustworthiness (E-E-A-T) in SEO.