Success factors for user centricity in companies
The podcast examines the challenges of implementing a user-centered corporate strategy. He argues that existing hierarchical structures and the mindset of employees often present obstacles. Kopp identifies factors such as salary level, error culture and management style as influencing factors on employee mentality. Successful companies, according to Kopp, are characterized by interdisciplinary structures, common corporate goals and user orientation practiced by management. https://www.kopp-online-marketing.com/success-factors-user-centricity