The role of content types and formats in the customer journey
The podcast deals with the role of different content types and formats along the customer journey. Various content types (e.g. videos, blog posts, infographics) and formats (text, audio, video) are described and their use in the various phases of the customer journey (pre-awareness to loyalty) is explained. The author emphasizes the importance of target group analysis and platform selection for the content strategy. Finally, influencing factors such as industry, target group and search intention on the content selection are discussed. https://www.kopp-online-marketing.com/content-types-and-formats-customer-journey