What is BM25 and how important it is for ranking?

The article discussed in the podcast explains the BM25 algorithm, which is used by search engines to determine the relevance of documents for a specific search query. It explains the components of the BM25 formula - term frequency, inverse document frequency and document length normalization - and compares BM25 with the TF-IDF algorithm. https://www.kopp-online-marketing.com/what-is-bm25

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2-3 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and LLMO based on fudamental research of SEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite Follow now not to miss the insights!