How This Designer Generated $3M ROI at Netflix: Growth Design Strategy | Fonz Morris
Fonz Morris is lead designer for Netflix monetization growth team. Based in San Jose, he has worked with Netflix since 2020 after leading the design team at Coursera. He was named one of Business Insider’s Most Innovative Designers in 2021 and speaks regularly at tech conferences. Get Sera's weekly updatesLearn Sustainable Growth Design live with Sera (ft Fonz)Chapters(00:00:00) Background on Netflix(00:03:07) Growing up in Brooklyn, NY(00:06:26) How Fonz got into design(00:08:37) Building a design agency(00:11:26) Video conferencing startup(00:13:15) How does being an entrepreneur differ?(00:17:11) Interview process at Netflix(00:21:33) Growth design cohort 2(00:24:59) Growth Design at Netflix(00:30:59) Password sharing on the monetization team(00:38:47) A culture of documentation (PRDs, Specs & design briefs)(00:44:50) Tying in design to business goals(00:48:30) Examples from password sharing project(00:51:05) Empathy in the design process to prioritize retention(00:53:34) Access to data and data scientists(00:57:00) Lightning Round ⚡️Where to find Fonz:Fonz’ LinkedinWhen Everyone leadsWhere to find Sera:LinkedInYouTubeWebsiteBecome a sponsor: podcast@the-craft.io