SERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & Beyond
How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’Connor to tell us how AI plays a role in Amazon’s success. This is the SERP’s Up+ Podcast, here to deliver you all the prime marketing knowledge in this inaugural bonus episode! Key Segments [00:03:17] What's On This Episode of SERP's Up? [00:03:53] Focus Topic of the Week: Amazon E-Commerce and AI [00:04:47] Focus Topic Guest: Elizabeth Marsten Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Marsten Joe O'Conner Andrew Lipsman Russ Dieringer Kiri Masters Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Tinuiti