SERP’s Up | How to drive conversions with influencer marketing
Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don't? Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership. From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts. Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast! Key Segments [00:01:44] What's On This Episode of SERP's Up? [00:02:35] Focus Topic of the Week [00:04:51] Focus Topic Guest: Nicole Ponce [00:24:43] Across the Wixverse [00:41:47] Snappy News [00:47:52] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Nicole Ponce Sarah Adam Mary-Anne Da'Marzo Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center Wix Studio SEO Course It's New: Daily SEO News Series Semrush Spotlight Conference News: Google December 2024 Core Update Is Live - What Are We Seeing Data providers: Google November 2024 core update was less volatile