SERP’s Up | Putting SEO to the test

Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option?  Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex.  Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website.  Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy. Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast! Key Segments [00:01:49] What's On This Episode of SERP's Up? [00:03:57] Focus Topic Guest: Will Chritchlow [00:06:35] Focus Topic of the Week: SEO Testing  [00:31:01] Tool Time [00:39:02] Snappy News [00:43:58] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Will Critchlow  Maria Amelie Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube SearchPilot News: Google Search now supports discussion forum and profile page structured data Google November 2023 core update rollout is now complete Google Discover Showing Older Content Since Follow Feature

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Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.