SERP’s Up | The great balance between evergreen & trending content for SEO & beyond
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together. Key Segments [00:02:51] What's On This Episode of SERP's Up? [00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics [00:19:09] Focus Topic Guest: John Shehata [00:26:21] From the top of the SERP [00:34:07] Snappy News [00:46:30] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter John Shehata Claudio E. Cabrera Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Newzdash GDdash News: How Google is killing independent sites like ours Article complaining about being outranked on Google being outranked by Reddit Google: We Want To Reward The Best Content No Matter Site Size What should Google rank in Search when all the content sucks?