SERP’s Up+ | The Power of Authenticity for Marketing (Bonus Episode)

Should you drop the facade and present your true self to your customer base and audience?  Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors.  Find your true voice in this episode of the SERP’s Up+ Podcast!   Key Segments: [00:01:36] What's On This Episode of SERP's Up? [00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing [00:03:52] Focus Topic Guest: Rand Fishkin   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Rand Fishkin Amanda Natvidad Asia Orangio Chris Savage Wil Reynolds Francisco Baptista   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sparktoro

Om Podcasten

Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.