SERP’s Up | Who to hire for your SEO team (and beyond) & when

When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future. How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time?  Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must.  Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights!  Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week  [00:13:52] The Funnel Frontier [00:28:40] Snappy News [00:32:05] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Menachem Ani  Wil Reynolds Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App Bring automation and AI into your sales funnel  Wix Studio SEO Course  JXT Group  News: Google Search Console recommendations now fully live  Google Search Sees UK Decline, Users Express Low Trust In AI Online Nation 2024 Report

Om Podcasten

Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.