Strategies for Positioning Design as an Equal Business Partner / Scott Zimmer / Ep. #187
Let's face it... In many organizations, human-centered design, unfortunately isn't yet woven into the cultural fabric. This means that design often still needs to earn its stripes before it gets fully accepted inside an environment that's dominated by a different mindset. And the stakes are high. Either design's influence grows, and investments shift toward it, or it risks fading into insignificance. Right now, there's a strong debate going on in our field: How can we earn this respect without losing our design essence, the very source of our effectiveness? Scott Zimmer, our guest this week, brings a wealth of insights on what it takes to persuade organizations to make substantial (financial) investments in design. Through his experiences in executive leadership roles, he successfully championed design, building environments where it was regarded as an equal partner rather than a replaceable resource. In this conversation, we delve into the strategies for building bridges between business and design, ensuring mutual understanding and appreciation. As you'll hear, Scott offers practical, actionable steps to drive change within your organization, from the influence of job titles to crafting stories that resonate with your business partners. So, if you're interested in learning what really moves the needle in favor of design from someone who's been at the very top, make sure you don't miss this one! One key takeaway from my discussion with Scott is that we should hold firmly to our principles and not doubt the value we bring to the table. We can be both brave and humble. ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to Episode 187 05:45 Who is Scott 09:00 Lightning Round 10:30 Designers seeking respect 16:30 Respect revered 18:30 How to earn the respect 26:00 Valuing what designers put into the table 30:15 What it means to be an equal partner 36:30 Making a positive impression 39:45 The status quo 44:30 Bragging rights in your favor 47:00 Lessons learned 56:00 It's a bet 59:15 What's next for Scott 1:04:30 Final takeaway --- [ 2. LINKS ] --- https://www.linkedin.com/in/sczimmer/ Org Design for Design Orgs by Peter Merholz (book) - https://orgdesignfordesignorgs.com/ Join the waitlist - https://www.tmpt.me --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. https://servicedesignshow.com/circle