The service design renaissance / Jonathan Kalinowski / Episode #104
Innovation has a long heritage. There are many proven innovation methods which have been around for decades. Methods like Quality Function Deployment which was developed in 1966 and already promoted a user centered approach. If you like just look it up on Wikipedia. The benefits of these innovation methods are crystal clear. They have a track record of delivering reliable results in certain situation. Strangely these proven innovation methods haven't made it into the practice of service design, yet. Why is that? That's what you'll learn in this episode where Jonathan Kalinowski and I dig into this question. So if you're looking for ways to add more rigour and credibility to your work then this episode is just for you! --- [ GUIDE ] --- 00:00 Welcome to episode 104 01:54 Who is Jonathan 04:40 Facilitating desired outcomes 11:00 There is an accountability problem 14:20 We need to learn from our heritage 19:45 The importance of rigour 26:55 Leveraging the Jobs To Be Done framework 39:20 Focus on desired outcomes 42:20 How can we build better relationships 49:40 Get in touch with Jonathan 50:30 Finale --- [ LINKS ] --- * https://www.linkedin.com/in/kalinowskijonathan/ * https://hbr.org/1988/05/the-house-of-quality * https://en.wikipedia.org/wiki/Quality_function_deployment * https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/ * https://www.instagram.com/design.for.service/ --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. go.servicedesignshow.com/youtube INSTAGRAM Get an exclusive behind the scenes look of the Show. go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! servicedesignshow.com/free-course