Episode 3 - We can. We will. with Cath Jones, Founder of SADLER JONES
As early as Monday 16th March (which let's face it, feels like a lifetime ago already now doesn't it!?), Cath announced to her 7.9k Instagram followers that she had already seen a huge impact on sales. As a stationery and card business that relies heavily on wholesale orders, over the course of last week, buyers from some of the UK's leading retailers called Cath personally to announce that they were cancelling orders for the foreseeable future and overnight, Sadler Jones lost £10,000 worth of revenue.
With office rent, a mortgage that she is solely responsible for and outstanding printing costs to pay, her initial panic at the escalating impact that the pandemic had and continues to have on her livelihood, was (and still is) completely understandable.
Having met Cath at both the Bristol and Cardiff Midweek Mingles however, every ounce of me knew that she would come back fighting.
From offering to handwrite individual cards for her customers throughout the course of last week (including a few for some Tinder dates from days gone by that had slid into her DMs..!), channelling more energy into her website (a task that she's been meaning to do for months but couldn't find the time) to calling upon the unwavering community spirit in Cardiff to get behind small businesses like Sadler Jones and shop small; this is how Cath did exactly that...
She can. She did. is hosted by Fiona Grayson (that's me, hello!) and was launched in August 2017.
The good old social handles should you fancy a further peek!
She can. She did. @shecanshedid
Sadler Jones @sadlerjones
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