220 - The Basics of Launching a Course: Ten Questions You Must Ask and Answer to Set You Up for Success feat. Kirby

Everywhere you look on social media, someone is trying to sell you their course, am I right? Everyone’s got one (or three, in our case), and because of this you may have wondered at one point or another, “should I launch a course?” If you’ve ever considered creating a course, or any new content endeavor for that matter, then this episode is for you. Dr. Lauryn is joined by Kirby to talk about their experience launching multiple courses over the last couple of years and walk you through the ten questions they’ve come to realize are key to ask yourself and answer up front if you want to determine if a course is a worthwhile investment for you.The conversation of course starts with some story time related to (another) failed date night, before jumping into each of their ten questions one by one, breaking each down, and sharing examples and lessons learned from their experiences along the way. – – – – – The New Setup and an Announcement (00:00)(Another) Failed Date Night (02:45)Topic Introduction (06:45)Opening Prayer (10:00)Why a Course Could Be Right For You (11:05)What is Your Goal with Starting a Course (15:32)Do You Have the Time and Energy (20:28)Do You Have the Trusted Following (26:00)Who Is Your Audience (31:57)Choosing Your Topic (36:51)Designing the Type of Course (47:09)How Much Investment Do You Want To Put In (52:40)How to Gather the Data or Content (59:00)What Price to Charge (01:05:40)Do You Need Help (01:11:22)Extra Resources to Check Out (01:14:40)– – – – – For those who decide a course may be right for them and are interested in using Kajabi, you can sign up here to get a referral discount.To learn more about Sked visit their website.To learn more about Dr. Tony Ebel’s Pediatric Experience head to the PX website!To learn more about CLA and the INSiGHT scanner go to this website and enter code SHESLAYS when prompted.To check out all the great products from Well Aligned, visit here.To hear all the great stuff happening on patreon you can visit here.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Om Podcasten

Being a chiropractor isn’t just about adjusting spines—it’s about running a thriving service-based business while balancing patient care, practice ownership, and personal sanity (or at least attempting to). If you’ve ever felt overwhelmed by the challenges of private practice success, you’re not alone. She Slays the Day is here to help. Hosted by Dr. Lauryn Brunclik, a chiropractor, entrepreneur, speaker, and coffee-fueled truth-teller, this podcast delivers chiropractic business strategies, practice management hacks, and straight-up real talk. Whether you’re just starting out or looking to scale your clinic with business efficiency and automation, each episode is packed with actionable insights, expert interviews, and a healthy dose of humor. Expect conversations about chiropractic leadership, professional practice management, patient-centered business models, and multiple revenue streams. Dr. Lauryn dives deep into the nuts and bolts of clinic systems, team building, private practice marketing, and healthcare entrepreneurship. Need advice on client retention, business mindset, or avoiding professional burnout? She’s got you covered. Want to hear faith-driven encouragement and raw stories of entrepreneurial freedom? That’s here too. She Slays the Day has featured interviews with chiropractic legends and luminaries like Dr. Simon Floreani, Dr. Billy DeMoss, Dr. Amy Haas, Dr. Devin Vrana, and more, bringing you the best insights from the top minds in the industry. Whether it’s local business growth, healthcare leadership, or professional autonomy, these conversations will help you take your practice to the next level. Through unfiltered, insightful discussions, She Slays the Day gives chiropractors and service providers the tools to create a profitable, sustainable business without sacrificing their joy. Whether you’re a solo practitioner, part of a growing team, or dreaming of practice freedom, you’ll find inspiration, laughter, and the strategies you need to thrive. New episodes drop every Sunday morning, with highlights and replays throughout the week. Join the thousands of chiropractors and healthcare entrepreneurs tuning in every week to learn, laugh, and level up. Follow Dr. Lauryn: Instagram: https://www.instagram.com/sheslayspodcast/ YouTube: https://www.youtube.com/@sheslaysthedaypodcast