251 - Getting Butts in Seats (Or On Screen) at Your Next Event feat. Brenna McGowan
Community events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing. She helps coaches, course creators, and high end service providers increase launch revenue, call in perfect fit clients, and reduce launch burnout with a strategic pre launch. During their conversation Dr. Lauryn and Brenna cover what anticipation marketing is, how and why to leverage an email list, marketing to different personality types, selling belief vs selling outcomes, keeping everything in alignment, and so much more!Check out Brenna’s website if you want to sell smarter with less hectic launchesGet Brenna’s Pre-Launch Plan Cheat SheetFollow Brenna: LinkedIn | Instagram | Facebook– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareLooking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!She Slays Associates Job BoardGet your FREE FOCUS Academy Kickstart Program by clicking the link below!Focus AcademyInterested in Molly Cahill's Holistic Marketing Hub? Hit the link to learn more and use code "sheslays" at check out for $200 off your purchase.Holistic Marketing HubTo learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!Sunlighten Saunas