251 - Getting Butts in Seats (Or On Screen) at Your Next Event feat. Brenna McGowan
Community events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing. She helps coaches, course creators, and high end service providers increase launch revenue, call in perfect fit clients, and reduce launch burnout with a strategic pre launch. During their conversation Dr. Lauryn and Brenna cover what anticipation marketing is, how and why to leverage an email list, marketing to different personality types, selling belief vs selling outcomes, keeping everything in alignment, and so much more!Check out Brenna’s website if you want to sell smarter with less hectic launchesGet Brenna’s Pre-Launch Plan Cheat SheetFollow Brenna: LinkedIn | Instagram | Facebook– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked
Om Podcasten
Being a chiropractor isn’t just about adjusting spines—it’s about running a thriving service-based business while balancing patient care, practice ownership, and personal sanity (or at least attempting to). If you’ve ever felt overwhelmed by the challenges of private practice success, you’re not alone. She Slays the Day is here to help.
Hosted by Dr. Lauryn Brunclik, a chiropractor, entrepreneur, speaker, and coffee-fueled truth-teller, this podcast delivers chiropractic business strategies, practice management hacks, and straight-up real talk. Whether you’re just starting out or looking to scale your clinic with business efficiency and automation, each episode is packed with actionable insights, expert interviews, and a healthy dose of humor.
Expect conversations about chiropractic leadership, professional practice management, patient-centered business models, and multiple revenue streams. Dr. Lauryn dives deep into the nuts and bolts of clinic systems, team building, private practice marketing, and healthcare entrepreneurship. Need advice on client retention, business mindset, or avoiding professional burnout? She’s got you covered. Want to hear faith-driven encouragement and raw stories of entrepreneurial freedom? That’s here too.
She Slays the Day has featured interviews with chiropractic legends and luminaries like Dr. Simon Floreani, Dr. Billy DeMoss, Dr. Amy Haas, Dr. Devin Vrana, and more, bringing you the best insights from the top minds in the industry. Whether it’s local business growth, healthcare leadership, or professional autonomy, these conversations will help you take your practice to the next level.
Through unfiltered, insightful discussions, She Slays the Day gives chiropractors and service providers the tools to create a profitable, sustainable business without sacrificing their joy. Whether you’re a solo practitioner, part of a growing team, or dreaming of practice freedom, you’ll find inspiration, laughter, and the strategies you need to thrive.
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