307 - Building Custom AI Systems to Automate and Accelerate Your Business and Life feat. Callan Faulkner

What if AI could think like you—and free up your time in the process? In this episode, Dr. Lauryn welcomes back Callan Faulkner, founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs, for a mind-expanding conversation on using AI to transform not just your business, but your entire life. From saving time and scaling smarter to aligning tech with your intuition, Callan breaks down exactly how to move from AI curiosity to awakened, empowered implementation.Together, they explore the difference between dabbling in AI and building custom systems that truly serve your vision. You’ll learn how to create your own virtual sales assistant, brand copywriter, business coach, meal planner, and even spiritual guide using tools like ChatGPT and Claude. If you’ve been overwhelmed by the AI conversation—or just want to make it actually useful—this is your roadmap to building tools that think, sound, and act like you.Key Takeaways:AI isn’t just for automation—it’s a tool for alignment: Callan shares how to create AI systems that reflect your values, voice, and vision so you can scale your business and still feel like you.The difference between a prompt and a project is everything: Learn how to move beyond one-off prompts and instead build custom, reusable systems that save time and increase consistency.Your business deserves a custom AI dream team: From a sales assistant to a brand copywriter, Callan reveals the 3–5 AI projects every entrepreneur should build now.AI can support your personal growth too: Callan discusses how she uses AI as a spiritual coach, a journaling prompt generator, and even a relationship support tool.Guest Bio:Callan Faulkner is the founder of REI Optimize and one of the most sought-after AI coaches for entrepreneurs. She’s helped over 500 businesses—from solo practitioners to 9-figure enterprises—use AI to scale smarter, reduce stress, and reclaim their time. Known for making complex technology feel human and actionable, Callan is passionate about building systems that support both business success and personal alignment. Her unique approach blends strategy with soul, helping leaders automate without losing their voice.Enroll in Callan’s course, Foundations of AI, and transform how you work in just 10 days (or less!)Join The Effortless Business Bootcamp to automate your systems, multiply your output, and reclaim your freedom!Follow Callan: Instagram | LinkedIn Resources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn:  Website | Instagram | X | LinkedIn |

Om Podcasten

Being a chiropractor isn’t just about adjusting spines—it’s about running a thriving service-based business while balancing patient care, practice ownership, and personal sanity (or at least attempting to). If you’ve ever felt overwhelmed by the challenges of private practice success, you’re not alone. She Slays the Day is here to help. Hosted by Dr. Lauryn Brunclik, a chiropractor, entrepreneur, speaker, and coffee-fueled truth-teller, this podcast delivers chiropractic business strategies, practice management hacks, and straight-up real talk. Whether you’re just starting out or looking to scale your clinic with business efficiency and automation, each episode is packed with actionable insights, expert interviews, and a healthy dose of humor. Expect conversations about chiropractic leadership, professional practice management, patient-centered business models, and multiple revenue streams. Dr. Lauryn dives deep into the nuts and bolts of clinic systems, team building, private practice marketing, and healthcare entrepreneurship. Need advice on client retention, business mindset, or avoiding professional burnout? She’s got you covered. Want to hear faith-driven encouragement and raw stories of entrepreneurial freedom? That’s here too. She Slays the Day has featured interviews with chiropractic legends and luminaries like Dr. Simon Floreani, Dr. Billy DeMoss, Dr. Amy Haas, Dr. Devin Vrana, and more, bringing you the best insights from the top minds in the industry. Whether it’s local business growth, healthcare leadership, or professional autonomy, these conversations will help you take your practice to the next level. Through unfiltered, insightful discussions, She Slays the Day gives chiropractors and service providers the tools to create a profitable, sustainable business without sacrificing their joy. Whether you’re a solo practitioner, part of a growing team, or dreaming of practice freedom, you’ll find inspiration, laughter, and the strategies you need to thrive. New episodes drop every Sunday morning, with highlights and replays throughout the week. Join the thousands of chiropractors and healthcare entrepreneurs tuning in every week to learn, laugh, and level up. Follow Dr. Lauryn: Instagram: https://www.instagram.com/sheslayspodcast/ YouTube: https://www.youtube.com/@sheslaysthedaypodcast