Leveraging the Super Bowl for Media Literacy

Links:  Three ways to leverage the big game (free pdf download) Sponsor: Neulight and their MTSS AI product IntelliTier Summary In this episode of Shifting Schools, Jeff Utecht and Tricia Friedman discuss the intersection of the Super Bowl and media literacy. They explore how educators can leverage the Super Bowl's advertising to teach students about media literacy, storytelling, and critical thinking. The conversation highlights the importance of understanding advertising intentions, engaging families in discussions about media, and the role of AI in advertising. They also announce an upcoming webinar series focused on AI and media literacy, encouraging listeners to download a free guide for educators. Takeaways The Super Bowl is a prime opportunity for media literacy education. Every ad during the Super Bowl is carefully crafted with intentional choices. Engaging families in discussions about advertising can enhance media literacy. Storyboarding helps students understand the creative process behind ads. AI literacy is closely linked to media literacy in today's digital landscape. Educators can use past Super Bowl ads for comparative analysis. Understanding audience assumptions is key to analyzing advertisements. The social aspect of the Super Bowl can facilitate discussions about media. Students should learn to critically evaluate the messages in ads. The future of advertising may increasingly involve AI technology. Chapters 00:00 Super Bowl Predictions and Media Literacy 02:58 Understanding Advertising Intentions 05:55 Engaging Families in Media Literacy 09:01 Storyboarding and Creative Thinking 12:09 AI and Media Literacy Connection 15:00 Future of Advertising and AI

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Shifting Schools is a thought-provoking podcast that explores the latest trends, strategies, and tools in K-12 education. Hosted by educators Jeff Utecht and Tricia Friedman, the podcast provides a platform for teachers, administrators, and education thought leaders to share their experiences and insights on how to improve teaching and learning. From innovative approaches in classroom management to leveraging technology for personalized learning, Shifting Schools tackles the most pressing issues facing K12 educators today. Whether you are a seasoned teacher or a new educator, this podcast will inspire you to think outside the box and shift your educational approach. Tune in to Shifting Schools to gain new perspectives, share ideas, and join a community of passionate educators who are committed to making a positive impact in the lives of their students. Follow us at @shiftingschools on Twitter and @shiftingschoolspod on Instagram and Tiktok