60 and Over: How This Entrepreneur Markets His Products to an Older Demographic

In this episode of Shopify Masters, you’ll hear from an entrepreneur who created his own balm and how he marketed it to a segment of 60-and-over customers by focusing on educating them about the ingredients that go into his product.

Om Podcasten

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.