Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

In this episode of Shopify Masters, Alice Li, founder and CEO of First Day, shares her journey in building a values-driven health and wellness brand that's nearing 9 figures in sales. Tune in to hear Alice's advice on research, building a profitable business model, and reaching the ideal target market.

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.