From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product

In this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.

Om Podcasten

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.