How This Direct to Consumer Brand Disrupted the Cookware Industry

In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.