How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

In this episode of Shopify Masters, Enrico Casati, co-founder of Velasca, shares how their direct to consumer brand was born from a personal need, and what roles storytelling and retail played in scaling growth.

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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.