Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop and the managing director of All Things Commerce Helsinki on the intricacies of licensing a global brand, the importance of content marketing, and managing relationships with global partners.

Om Podcasten

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.