The Marketing Tactics of LeBron James’ Sports Nutrition Company

In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. Since the recording of this episode, Ladder has been acquired by Openfit, one of the fastest-growing digital nutrition and fitness platforms. For more information visit: https://www.openfit.com/ladder-by-openfit.

Om Podcasten

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.