Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem

With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tactics, rooted in ROI-driven marketing and collaboration with internal stakeholders, will be highlighted as actionable examples for other health systems.

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SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.