Bringing Segments to Life with Personas and AI

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.

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SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.