435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform
This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.
In this episode she shares:
- Her start as a financial advisor while side hustling Clever Girl Finance
- How she expanded past 1 to 1 business by creating courses and repeatable content
- How she was able to financially thrive while making her platforms free and accessible
Highlights include:
00:00 Intro
07:15 Becoming a financial expert
12:35 Initial business investments
20:30 Determining target audience
25:18 Building a team
32:40 Making the platform free and accessible
36:53 Benefits and challenges of brand partnerships
44:20 Being a content-first business
57:00 Tips for entrepreneurs
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Links mentioned in this episode
- Clever Girl Finance Website: https://www.clevergirlfinance.com/
- Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/
- Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
- Bola’s Website: https://www.bolasokunbi.com/
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Guest Social Media Info
- Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
- Bola’s Website: https://www.bolasokunbi.com/
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