440: She Went From NICU Nurse To Full-Time Content Creator and Published Author
Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.
In this episode she shares:
- The ways she stayed consistent in content creation, and why it paid off
- How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
- How she diversified her revenue streams to triple her income and surpass her nursing paycheck
Highlights include:
00:00 Intro
05:22 Finding a path in nursing
10:51 The goal of work-life balance
11:52 Cooking as an outlet
15:25 Intentional content creation
19:24 Unlearning the idea of creating perfect content
27:21 Diversifying revenue streams
33:38 Hiring a team for content creation
41:09 Revenue from YouTube & brand partnerships
43:42 Publishing a unique cookbook
49:59 Take control of your inner voice
52:30 Tips for entrepreneurs
Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Helena’s Website: Https://www.thatnursecooks.com
- Helena’s Instagram: https://www.instagram.com/thatnursecancook/
- Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
- Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
- Grace Foods: https://www.instagram.com/gracefoods/
- Capcut: https://www.capcut.com/
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